One of our favorite jokes is about someone in prison for the first time and during his first anxiety filled evening, he hears someone calling out a number and hysterical laughter following immediately after.
“Six” followed by deep belly laughs.
“Fourteen” followed by snickers, chortles, and guffaws.
“Thirty eight” followed by hoots, hollers, and roars.
Questioning it, he asks his cellmate what that’s all about. His cellie explains that the guys have been in prison so long and have heard the jokes so many times, that they assigned numbers to the jokes and instead of repeating the same jokes over and over, they just need to hear the number.
So this guy decides to be one of the gang, he’s going to call out a number.
“Twenty Three!” he yells out.
Nothing, not a twitter, not a snicker.His cell mate looks at him, shakes his head and sighs, “Some guys just don’t know how to tell a joke…”
Mixing that old chestnut of a joke with the TV game show “Jeopardy” we have the following responses to questions asked by photographers that we’ve heard over and over and over. We have heard these so often, all we need are the numbers at this point rather than listen to the whole question.
You need not be Alex Trebek to figure out the questions that go with these answers:
1. There is no legal requirement to place a copyright notice on your photograph and there has not been one since 1978;
2. One or more infringing uses of your image on Google images does serve to give others permission to rip off that same image;
3. A person can be personally liable for copyright infringement even if the infringement was perpetrated by a corporate entity;
4. The compensatory damages likely to be recovered may exceed that of a likely statutory damage award. So the inability to seek statutory damages may be utterly irrelevant as to whether or not you should start of copyright infringement lawsuit;
5. Then register it now.
6. The fee is $55 per filing, not per image. $55 can cover all of the filing fees for thousands of images;
7. Your client/infringer is wrong and is lying to you;
8. The infringer’s failure to “make a profit” as a result of its illegal activity is of little to no importance.
9. You have no idea whether the infringer has the ability to pay a judgement now or during the decade (or more) that a judgment is good for;
10. You don’t know whether or not the infringer has any business insurance which would cover damages resulting from copyright infringement or the failure to obtain a model release;
11. Webmasters or developers have no immunity from litigation. The company/infringer who owns the site or sells the goods and hired them is typically responsible and on the hook for the infringement. The webmaster may be a co-defendant;
12. There are no credentials, minimum age requirements, specialized training or licenses required to be a “webmaster” or developer. Generally a webmaster creates and manages content and/or manages the server and technical programming aspects of the site. (Ed has had cases with several webmasters still in high school and in one instance, middle school).
13. Webmasters seldom know anything at all about the DMCA, The Copyright Act, state model release laws, laws regarding the use of celebrity images, intellectual property concerns and so on. They very rarely possess more knowledge of such things than their clients and even less frequently are more knowledgeable than photographers.
14. Just because you own the copyright that does not mean that you can license the photo of Joe Celebrity to anyone without Mr. Celebrity’s written consent;
And the final answer for “Double Jeopardy”:
15. You are in this situation because you relied on the “legal” advice of a blogger with no legal training.
#1 by Ken Brown on November 7, 2014 - 10:50 pm
Ed & Jack, I’m going to copy this list and file off the serial numbers to use as a reference. I’m sure I will hear every lame defense in the book very shortly.
I listened to the advice of Ed and Jack and was bright enough to heed it. A major news-worthy event happened in front of my lens on halloween day.
Step zero: be at the right place at the right time and know how to work the camera.
Step one: I lit the fuse by calling AP and my contact at NBC while my “photo assistant” drove us back to my home office.
Step two: I got a verbal agreement from my photo assistant that he was working for me under a Work-For-Hire agreement (all on paper and signed the same day) in exchange for an agreed split (in my favor, but he had no idea how to handle this being a friend of a friend in town for a week on vacation).
Step three: I registered every image we had with no exceptions before a single image was sampled out.
Step four: wait to get an email confirmation from the Copyright office with a registration number on it. In the mean time the phone is melting in my hand and my email accounts are going on and off line from the load. I’m working deals left and right.
Step Five: with a confirmation email that my deposit has been accepted and the file size shown matches what I had uploaded, I start sending watermarked, lower res images to all of the news organizations that I have been talking to along with a very simple statement of the licensing I am offering.
Non-exclusive, non-transferable, worldwide, all media, 30 days new use, purchaser’s branded properties only (NBC would be licensed for network and affiliates that appear with a NBC brand on them, for example), perpetual archive of stories. I realize that I could have narrowed the licensing terms, but I was charging a serious amount of money per image and trying to stay within the authorization authority of the on-duty photo editors. If I had to negotiate a separate deal with each customer and wait for approvals from higher up, I might not have the time to work through the number of requests in a timely fashion and lost out in the aggregate. This is my first really big deal. I’m used to a more sedate pace with magazine work.
The news wires, AP and Reuters, got a slightly different model. There’s no value for them with a non-transfer restriction. They did water down my ability to make sales directly, but I honestly had no hope of selling fast enough to get to everybody. This story had worldwide interest. I’m coming away with the names and cell phone numbers of contacts at all of the major media outlets in addition to working with news/feature magazines that may lead to steady (or at least additional) work in the future.
Step Six: Respond with high res, un-watermarked images to emailed purchase requests that copied the previous email and stated an agreement to the pricing and terms. Could I get burned? Yep, but the majors are straight shooters and all were told that the images were registered prior to distribution. I had to take the chance so I could respond fast enough to justify the high price I was asking.
Step seven: Formalize all of the licensing language and send out invoices, W-9’s, blah, blah, paperwork.
Step eight (in process): Find an IP attorney with the relevant practice and start compiling a list of the massive amount of infringement I’ve seen without even looking too hard. I should find several attorneys and make them bid for the work. They’ll get a nice European holiday for Christmas and a new Mercedes when they get back and I hope to be shopping for a new car or two myself, maybe even a home of my own. I can dream. My photo assistant is cut in too. I expect that he’ll be able to spring for a 5 star honeymoon as he’s getting married pretty soon.
If you haven’t seen Ed and Jack on Kelby One (Kelby Training), BHphoto’s YouTube channel or in person, do it right now. Buy the book! I’ve done them all. Their advice got me right about copyright. I also now have a clue about licensing terms that I can tailor to suit my customers and not give away the farm. I was able to move fast with this event and talk the talk with top news organizations with the things I learned from Jack and Ed. Being able to speak knowledgeably probably got me a lot of respect and saved me from people trying to take advantage. I may gross $100k in total from this one event. It might even go much higher if I get a lawyer hungry for a nice new supercar.
Kelby subscription: $99
Book purchase: $20
Copyright Registration: $55
Gross income: $100k
Total gross income $99,826
Giving the photos away for the pleasure of seeing my name in the photo credit $0
Hindsight: I found out that I was the only one with photos for sale of this event. Given the news value, I might have been able to ask for twice the price I did. I had no idea and no time to find out. My tactic was speed in getting the photos out before anybody else could. As soon as somebody else comes forward, the price I could get would drop fast. In this case there was nobody else, but photos of the aftermath did start appearing some hours later and may have affected the price I would have been able to get. The later photos had more impact and were technically better since the subject was 100′ away and not 12 miles straight up in the sky.
The news is all about right now. If you are already registering your images, you can submit a registration really fast since you have an account and experience doing it already. This helps when you are under huge pressure to deliver after witnessing a traumatic event.
Jack & Ed, thanks a $million! (or $100k)
#2 by Edward C. Greenberg on November 18, 2014 - 1:11 pm
You are most welcome.
In this case we are reminded of the old adage, “Know the truth and it shall pay”.